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New Far East Book Two

Lesson Twelve Vocabulary

1.

power (N)

powerful (adj.) ←→ powerless (adj.)

Many people are opposed to the use of nuclear power.

The power of the explosion smashed windows across the street.

The villagers were powerless against the rising flood water.

2.

advertising (N)

advertise (V)

advertisement (N)

put/ place   an ad in the newspaper   登廣告

answer   an ad in the newspaper  應徵

They put an advertisement in The Morning News, offering a high salary for the right person.

Both candidates are spending millions on television advertising.

They no longer advertise alcohol or cigarettes at sporting events.

3.

affect (V)

effect (N)

have an effect on sth  產生作用

side effect 副作用 /  take effect 生效   /   special effect 特效

Staying late every day may affect your health.

The new law will take effect next January.

4.

bombard (V)

Today we are bombarded with advice on what to eat and what to avoid.

The mayor was bombarded with questions.

5.

organization (N)

organize (V)

organizer (N)

The course was organized by a training company.

The participants in the game were organized into three groups according to their scores.

6.

estimate (V) (N)

underestimate (V)←→ overestimate (V)

It is estimated that + 子句    據估計~

Scientists estimate that smoking reduces life expectancy by around 12 years on average.

The tree is estimated to be at least 700 years old.

7.

commercial (N) (adj.)

The TV show was interrupted by too many commercials.

8.

convince (V)

convincing (adj.) 具有說服力的

convinced (adj.) 深信的

The officials were eager to convince us of the safety of the nuclear reactors.

Researchers are convinced of a genetic cause for the disease.

The police have found convincing evidence.

9.

particular (adj.)

particularly (adv.)

be particular about 對~很講究

in particular 尤其是~

For no particular reason, he quit the job.

I wonder whether these names are arranged in any particular way.

10.

creative (adj.)

creativity (N)

create (V)

This job is so boring. I wish I could do something more creative.

Teachers have been attacked for stifling creativity in their pupils.

11.

familiar (adj.)

familiarity (N)

familiarize (V)

be familiar with sth

Are you familiar with this type of machine?

Does this song sound familiar to you?

The purpose of this test is to measure students’ familiarity with what is being taught.

12.

slogan (N)

"Safety first" is our slogan.

13.

likely (adj.)

likelihood (N)

What are the likely effects of the law going to be?

Young drivers are far more likely to have accidents than older drivers.

Using a seatbelt will reduce the likelihood of serious injury in a car accident.

14.

firm (N)公司 (adj.)堅定的

She works for an electronics firm.

What this country needs is firm leadership.

I will remain firm in my opinion on this issue no matter what you say.

15.

catchy (adj.)

16.

generation (N)

generate (V)

from generation to generation

The story has been handed down from generation to generation.

In my generation the divorce rate is very high.

Tourism generates income for local communities.

17.

consumer (N)

consume (V)

consumption (N) 消耗

consuming (adj.) 消耗的

Rice consumption in Asia is higher than anywhere else in the world.

Taking care of a baby is a very time-consuming job.

Vigorous exercise increases oxygen consumption.

18.

brand (N)

Brand-name goods are very popular with celebrities.

19.

celebrity (N)

20.

endorse (V)

endorsement (N)

You must endorse the check before you cash it.

I endorse the opposing party’s policy to cut taxes.

21.

promote (V)

promotion (N)

The Prime Minister's visit will promote the cooperation between the two countries.

They're planning a big promotion for their new washing powder.

22.

perfume (N)

Lisa was wearing the perfume that Dave had bought her.

23.

deliver (V)

delivery (N)

deliver a speech

deliver the goods

They set off to deliver supplies to an isolated village.

The king delivered a televised speech to the nation on Nov 5.

24.

critically (adv.)

critical (adj.)

criticize (V)

criticism (N)

critic (N)

These talks are critical to the future of the peace process.

Many economists are critical of the government's economic policies.

His book provides a critical analysis of the television industry in Britain.

We try to give students constructive criticism.

Many employees find it hard to take even mild criticism.

25.

attention (N)

attentive (adj.)

pay attention to

catch one’s attention

If you paid more attention in class, you might actually learn something!

They listened to the speech with close attention.

The book holds the reader's attention right to the very end.

Customers want companies that are attentive to their needs.

26.

reduce (V)

reduction (N)

The governor announced a new plan to reduce crime.

The helmet law should reduce injuries in motorcycle accidents.

The company promised they would make no staff reductions for at least two years.

27.

pressure (N)

press (V)

under pressure 在壓力下

The minister was under pressure to resign.

I feel I'm not able to cope well with the pressures of life.

The students waited in line for the nurse to take their blood pressure.

In the press conference, the singer confessed that she has been dating a married man.

 

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